Training
Marketing Training Workshops
Marketing Training Workshops
Learn how psychology-led marketing can double your response rates and conversion rates. Book today and start winning more customers and sales.
Workshop Overview
This workshop explores the application of psychology throughout the marketing process and in particular the lead generation and customer acquisition stages.
We dive into key research and theories as tools for successful marketing and look at their impact on modern day customer profiling, branding, lead generation and data analysis. You’ll hear real-life case studies and successful campaigns where theory has been put into practice.
As the world of digital marketing grows and we have access to more systems, reports and data than ever before, it has never been more important to correctly analyse and interpret the marketing information we receive. Data-driven marketing has been a modern day trend that pushes for more digital awareness and thus cost efficiency, but without overlaying correct emotional intelligence and psychological awareness, it can quickly lead to poor decision making and a stagnant or declining sales performance.
Psychology-led marketing is the key to unlocking the true potential of a data-driven marketing engine. Together they have the power to catapult business intelligence and performance to new levels.
This 1 day workshop is a mixture of theory, interactive activities and case studies.
What you'll learn...
Psychology-led Marketing
Hear how psychology-led marketing can double response levels and conversion rates.
Human Dynamics & Emotional intelligence
Learn how to apply emotional intelligence and human dynamics to improve campaign results.
Interactive Opportunities
A mix of presentations and interactive activities, create the optimum learning blend.
Theories & Research
Get inspired by exploring the latest evidence and findings within the marketing psychology sector.
Case Studies
Listen to real life psychology-led campaigns and case studies. Learn how Amazon used a long term Psychology Business Strategy to create a billion dollar empire.
Creative Application
Learn how to apply psychology marketing techniques within lead generation and customer acquisition strategies.
A Psychology-led Case Study
Crown Golf partnered with The golf Trust and The Jason Roberts Foundation to develop one of the most successful and talked about Golf community projects.
Read about how we used psychology and emotional intelligence to drive results.
Trainer - Hannah Cook
Hannah has nearly two decades of marketing experience. She founded GTI Consultancy and the psychology-led marketing approach.
Read Hannah's Profile
Useful Links
What we do?
GTI is a Psychology-led Marketing Consultancy, promoting the application of Psychology, Emotional Intelligence and Human Dynamics within the modern day marketing mix through;
- Training workshops
- Mentoring Programmes
- Consultancy Projects
Contact Details
enquiries@gti-consultancy.co.uk
0333 577 5400